Ways to Make Money Online | Learn To Make Money Blogging, Internet Marketing Blog – Mo Money Marketing.com

When I first started out on the internet, I didn’t realize how many things there were to know and think about. Of course, being the way I am, I had to make sure I learned (and did) all of them.

After find out how to make websites, I needed to learn how to get traffic, not PPC traffic, but FREE traffic from search engines. I found this intriguing, and wanted to learn all I could so I could make my website successful and popular.

So over the next few months I started learning about things like meta tags, onsite SEO, offsite SEO, keyword analysis and density, anchor text, backlinks, Alexa Rank, PageRank, black hat, white hat,etc. whew!

With all these SEO things going on, it can be overwhelming keeping track of all this data. Today I want to narrow it all down and show you the most important and essential SEO metrics that you need to keep track of on a daily or weekly basis for you website to make sure its running a peak performance.

Keyword Rankings (In Gooogle, Yahoo, Bing)
Search engine rankings are constantly changing. They evaluate new data all the time and make rankings accordingly. This will change your keyword rankings in each of the search engines.

So how do you check your keyword rankings? There are a few ways to go about doing this. One way, is to type in your keyword and go through the results until you come to the page with your website listed on it.

For example: If there are 10 results on a page and your are the first result on the 3rd page, your rank for that keyword would be 21.

As you can see if you don’t rank well for a word, it can be pretty time consuming to do it this way.
Another way to check is to read your server logs. If you look at the refers in your serer logs, you can see which keywords you are getting traffic for and are most likely ranking better for as well.

Traffic Analysis
The main purpose of doing SEO work on your website is so you can get more free traffic! So you are going to want to keep track of a few things, so you know where it’s coming from and where its going. Your websites analytics software can tell you exactly what’s going on.

Uniques – This is the number of people that actually visit your site during any given period of time. Many advertising companies place value on this number when deciding whether to allow you to publish their ads.

Total Visits – This is an interesting number. It measures the total number of times your unique visitors come to your site. In other words, if you come to my website 30 times this month, each one of those will count towards my total visits for the month.

Now what constitutes a visit? A visit is a series of page requests by a uniquely identified client within a 30 min time frame. Basically if you do not make a request within 30 minutes, the session is over.

So what’s so important about this number? Well this number allows you to gauge your visitor’s loyalty. If you take your total visits and divide it by your unique visitors, you can determine the percentage of repeat visitors.

Page Views – Some CPM ad networks have a requirement that your website have a certain amount of page views per month. Other than that, this number just tells you how many times pages have been requested from your website.

Time on Site – This number is a more important indicator about your sites ability to keep people interested. This is the amount of time during a visit that someone is spending on your site before they “bounce” off or leave your website. The better your content or the more pages someone is viewing, will cause them to spend more time on your website. Again, its another great thing to tell perspective advertisers.

Referring Sites – This is one of the most important metrics we will be discussing today. This gives you a wealth of information regarding where your websites traffic is coming from. Is it coming from search engines, PPC, or other individual websites.

Referring Keywords – This extremely important metric will show you exactly what keywords your visitors are searching for in order to find your website. This will also give you insight into keywords that you never meant to target.

Mo’s Tip – If you are already getting traffic from keywords you are not targeting, it will not take much SEO effort to rank #1 in search engines for these terms.

Traffic Analytic Software -
Backlinks
Just as everyone knows the 3 most important things for every traditional business are location, location, location. For websites the 3 most important things would be backlinks, backlinks, backlinks.
For people who are not familiar with backlinks, they are basically a vote from other websites or people for a certain keyword. For the more experienced webmaster or SEO professional, you know just how valuable backlinks can be to your rankings.

Link Popularity (Inbound Links) – This is the total number of links point to your website. If these links are DoFollow links, they will give you “juice” and help increase your websites PR. As I tell my SEO clients, there is a science to this. Each website will give you’re a different amount of “juice” so quantity is not always the best thing.

Anchor Text Relevance – Creating the right anchor text for you links is important so you can rank well for the keywords you are trying to target. If you analyze your competitors, you can see which anchor text they are using as well as how many backlinks they have for each keyword.

Competitor Backlinks - Search engine rankings for keywords change all the time, so the minute you stop working on your SEO strategies you can start losing out to your competitors. Its important to keep an eye on their rank as well as your own so you can see if you are falling, as this will lead to less organic traffic to your site.

This are just a few of the most important metric you need to know in order to improve you website’s rank in search engines.

Once you understand what these terms are the next thing you need to learn is how these internet metrics are used in order to understand your websites traffic statistics.