Importance of SEO Services

Importance of SEO Services

Posted on 17. Aug, 2011 by Mike O'Grady in Drive Traffic

Years ago starting a website used to be the hardest part about starting your own online business.  Now with the creation of software such as WordPress, Joomla and Drupal, it has become very easy for anyone who wants their own website to get one.

Search engine optimization (SEO) is just the opposite.  Once you were online there wasn’t as many websites and just creating good meta tags was enough to get you a high search engine ranking.

Today, in order to get your website noticed, you need to rank high in SERPS which requires quite a bit of time and effort.   Much more thank most website owners have, after all, running the site, creating content, etc. takes up most of your time.

The days of putting up a website and getting instant traffic are gone.  I recommend websites owners both small and large sites to outsource SEO servicesProfessional SEO companies can increase your traffic through a variety of ways.   They all do on-site SEO, which optimizes your title tags, description, and  keywords.  They will tell you what keywords to taget for your business and even help if writing content that will increase sales!

They do off-site SEO which includes, press releases, creating articles, creating backlinks, all of which will target keywords that you want to rank high for in search engine results pages(SERPS).

Many starter SEO packages are inexpensive, starting at $299 and up.  Some companies may charge a setup fee, especially  if you do not sign up for a for at least a 3 month term.  This is because it takes a lot of time to analyze your website, create backlinks, submit your site to directories and and get your links indexed that many results of their work will not be seen for at least 3 months!  If your website sells items from $25 and up you should definitely hire an SEO Company.  If you sell more expensive items say $100 and up, it’s a no brainer!  You would be insane not to hire an SEO Specialist to increase your traffic and sales.  If you paid $500 a month that can easily be recouped in 5 sales.

So how do you find a reputable SEO Company?

This is the tricky part.  Many will tell you they get 1st page Google rankings, only to find out they get them for a search term (keyword) that you don’t really want or that does not get much traffic.

Others will make promises of getting you 1000 backlinks for $200, but most of these links are created using some type of software and are published and low quality website.

The creation of backlinks to your website needs to look natural and organic so as not to get your site penilized from the search engine God’s.  This means you need a mix of DoFollow and NoFolow backlinks that are created slowly over time, not all in one day.

If you pay for a traffic report from your SEO service, they will analyze your traffic for you and tell you how you are ranking for specific search terms as well as where the traffic is comping from

One of my latest clients has seen an increase in Google traffic of 77% in just 6 weeks! Keywords he never ranked for increased 33%-1400%.  That is all organic FREE traffic to your website, which is the real goal of SEO services.

We even lowered his Google PPC ads and showed him that the increase in traffic is there even though his PPC ad spending is LOWER by 44%

That’s quite a savings, especially if you are bidding on very competitive search terms.

I would suggest hiring a company that is located in your country for a number of reasons.  Many times companies in other countries do what they want, not what you want.  They deal with clients differently than we do here.  Most get hired on freelance websites and its hard to make them accountable and actually make sure they help you at all.

If you are unsure who to hire, check us out.  We offer clients a variety of services for any budget.  We keep in touch with our clients and answer any questions they may have.  We have many satisfied clients.

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