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Sales Copy That Sells!

Bullet points in your sales letter are important to keeping your readers attention.  Without them there is a good chance of losing your reader, especially if you sales letter is very long.  After all, many people don’t want to waste their time reading something if its not interesting to them. So target those who will buy if you want to make money online.

High impact bullets will tell your reader all the secrets and tips they will learn if they keep reading and buy your product.  They are mini headlines that should stand on their own and sell your product for you.

They should tease your reader, answering the questions, solving the problems or issues they are experiencing.  Use enough of them to connect with all the different issues your prospects may have.

Here are some examples I use to get my readers attention:

• Learn the 4 secrets everyone should know before they _____!
• The fastest and BEST strategy to generate $$$ thousands of dollars in _____ sales… sometimes in just a few days!
• Quickly and easily overcome the single greatest obstacle any _____ ever faces!
• Use these 3 little words to get all the _____ you want.
• How answering one simple question virtually guarantees your success with _____!
• How to quickly avoid the #1 Mistake _____ make that causes them to take months or years to_____.
• Avoiding these mistakes can save you lots of wasted _____

See how I grab the reader with these sentences.   I bet you were dying to know what the word in the blank was going to be.  Its this kind of curiosity you want to create to pull your readers in.

All of these bullet points be adjusted and applied to any product or service you may be selling.  I hope this helps you motivate your readers.  Use these examples I mentioned to super charge your own sales copy and watch your sales copy kill!

Let me know what works for you, leave a comment!