Ways to Make Money Online | Learn To Make Money Blogging, Internet Marketing Blog – Mo Money Marketing.com

This guide will teach you how to set up your first ad campaign on Facebook – one of the highest converting traffic sources on the net!  Now let’s make money online using Facebook!

Recently I was speaking with some of my internet marketing friends discussing ways to increase traffic and sales to our websites that have been working for us.

One source of traffic and sales that a few friends mentioned was the use of Facebook ads.  These days Im sure you have seen just about every company trying to make their own Facebook presence, but is it really driving sales or helping increase brand presence?

I myself have used Facebook ads for a few different websites of mine with mixed results, but the one thing I can tell you is that is allows you to really TARGET the exact audience you are looking to reach.  For example you can target users that are single, 26 years old, like shopping and playing sports, in New York City.

Not that you’ll ever need to gothis  in-depth, but the point is – if you really know your  customer, you will be able to find them on Facebook.

The best part is that with this insane targeting ability, you are able to put yourself in a position where you’re dealing with minimal advertiser competition.

So let’s take a look at how Facebook Advertising works.

There are 5 keys to advertising on Facebook, they are:

• Targeting
• Ad Copy/Pictures
• Landing Page
• Testing, Testing, and more Testing

Targeting

Here’s a list of option you can target on Facebook:

• Age
• Location
• Gender
• Sexual Preference
• Birthday
• Relationship Status
• Languages
• Interests (Books, Movies, Applications, Games, Political Views, Job Title, Religion)
• Education
• Workplace
• Connections (Groups, Pages, Events, Applications)

The ability to narrow-down your targeting allows you to get quality visitors to your site, (the ones that are most likely to be interested in what you are offering).

Creating An Ad For a New Site Of Mine

Before I create a Facebook ad for one of my sites, I first ask myself, who am I going to target?  Who is my ideal customer that would be looking for what I have to offer?  IF you have a fair amount of traffic to your website, there are some websites and software you can use to see the demographics of your visitors so you can target them better.

For those of you who do not have much traffic yet, (For a Good Customer Tool, leave me a comment if you are interested and I will send it to you), you have to try to figure who you are trying to target with your product or service.

Ad Copy

I have written a number of articles about learning to write sales copy.  This step is probably the most interesting because it lets us be creating.

If you haven’t read Breakthrough Advertising by Eugene Schwartz – purchase it immediately. It’s pretty much the best copy writing book ever written and also has a chapter with 37 different types of headlines to use (very helpful for Facebook copy, as your headline is extremely important)
Here’s some copy writing tips broken up into the 3 sections – Headlines, Pictures, and Body Copy.

Headlines

• Capitalization – capitalize the first letter of each word.  If you can, try capitalizing full words if you can to make them stand out like “FREE!”
• Punctuation – Use different punctuation to make your ad stick out from the crowd ($, “”, –), also use exact numbers (43,382 instead of 40,000)
• Questioning – Ask your audience a question, challenge them. “Can You Be Successful?” – these types of ads generally get pretty good clickthrough rates.
• A vs B – take advantage of hot debates that are going on in your niche.
• Shock Headlines – “Quit Your Job!” – they attract more attention and will definitely help increase clickthrough rates.
• Keyword – Use the keyword that you’re targeting in your headline (“Make Money Online!”)

Pictures:

Pictures are the most important aspect of any ad, especially Facebook ads.  Pictures draw a persons attention.  They are the first thing that people see, so it’s extremely important to stick out from the crowd. It’s also important that your picture isn’t deceptive – it might get you clicks, but it’s not going to help you make sales.

• Sex sells – If you can, use attractive people in your pictures.  This will help draw readers to your ad.
• Bright colors – The more you can make your picture stand out, the better. Try putting some contrasting colors in your picture.   You can use MS Paint to touch up your picture.
• Text – This is a great little technique.  Because most like Facebook and Google ads limit the number of words you can use, if you white out the bottom of your picture, you can add in some extra copy that way.

Body Copy:

These techniques are all used in writing long sales copy for a webpage, but if you can work some of them into you ad copy it will make it stronger.

• Call to action – This is EXTREMELY important!  You need to tell the person reading your ad  what are they supposed to do next? Tell them what they need to do (“Click Here To Get Your Copy!”)
• Scarcity – Telling your readers that it’s a limited time offer, that there’s a limited quantity of your product, or that the offer expires on a specific date,  incentivizes them to buy now.
• Show Value – Explain the value of the purchase that they are about to make in exact numbers ($199 value, FREE! Or $249 value for only $149!)

Landing Page:

This is the trick part about trying to sell to Facebook users.

It is very hard to get sales letters to work on Facebook for the simple fact that people on Facebook are not really looking to be sold to. I feel because you can do so many things on Facebook for free, that Facebook users are not in the mindset to spend money and buy anything.

So to get around this and break down their defenses we need to send them to a page that is non-threatening and offers them free information. Sometimes you can send them to a page that has an email opt-in, or another page with information about your business on it. After testing properly , we’ve had pretty good conversions with pages that offer a free report in exchange for the users name & e-mail.

Remember:

• It’s important to make these pages non-threatening.
• Keep the page similar to Facebook. If possible, try to use the same fonts.
• Generally, simple pages convert better on Facebook.
• Make sure your page is relevant to your ad.  Don’t show pictures of sexy women and then have a page selling home appliances or something.  This will hurt your conversion rates.
• Make your page relevant to the audience you’re targeting.

Testing Testing Testing:

In order to keep you’re ad costs down, I always recommend testing the conversion of a few different ad copys.  Facebook, like Google, will give you a price break if you’re ad converts better.  Prices are determined based on your click through rate. The higher your click through rate, the cheaper your price per clicks will be. So with that in mind, you want to maximize your click through rate, but at the same time, make sure you are not doing this at the expense of your conversion rate.

Don’t forget,  if you aren’t making any sales, who cares how many people are clicking on your ad, right?  Make sure to use the ad that is converting into sales or email opt-in’s instead of the one that is getting the most clicks!

One area I want to touch upon is CPC and CPM ads.  Facebook offers both, so I would suggest you test and see which format is converting better and costs less.   I have noticed Facebook seems to manipulate this so it will be better for you to do CPC ads, which by the way, cost MORE money.

Bidding:

When calculating the price of your ad, Facebook gives a suggested bid, which is almost always overpriced.  I found it seems to change based on the market you are targeting, the time of day that you’re ad is run (seems 12pm and 6pm were higher for my target audience, I guess that is when most people are messing around on Facebook LOL), etc.

Make sure you start with a bid that is less than Facebook’s suggest price.  In some cases if they have a lot of people placing ads, yours may not get show, but on the other hand if they don’t, they will display yours at the price you set.

Keep an eye on your ad campaign.  If you lower your bid prices too much, your ad will not be shown that much.  So you have to change your bid price accordingly to get the results you want.

When we’re testing a campaign, we usually start off with 15 different ads/pictures. You don’t necessarily have to go this crazy, but it can definitely help expedite the optimization process. Make sure when you’re starting that your ads/pictures are completely different from each other – this way when the results come back, you know for a fact that x ad is better than y ad.

Once you’ve run your ads for a day or two, sort through them and turn off all the ads that are getting low clickthrough rates. We usually are searching for .08% CTR – however, you need to make sure you understand your numbers. What I mean by this is, you might have a CTR that is below .08, but a conversion rate with that ad that is very high, and therefore justifies the cost of the ad. Make sure you’re tracking conversion rates with Facebook’s conversion pixel for this.

Anyway – so as we eliminate poorly performing ads, we want to take our best performers (best copy, best picture) and try to mix them around some more (Try new pictures, try new copy, mix and match) to see if we can optimize them even more. You pretty much repeat this process until you’ve got a profitable campaign – and then you can scale it by increasing your daily budget, and making copies of your best performing ad.

I hope that I was able to provide my Mo Money Marketing readers with a comprehensive enough guide to get you started and save you from wasting time understanding Facebook’s litte tricks. Good Luck on Facebook!